Georgia Tech's Soft Matter Incubator (SMI) pursues fundamental science questions that in one or another way relate to soft matter, which encompasses matter with large response functions that is often governed by large entropic contributions to the free energy. The Incubator is interested in both equilibrium and out-of-equilibrium soft matter. Active matter, where there is energy input at the single particle level, is also of significant interest. Polymer solutions and gels, colloidal suspensions, liquid crystals, aerosols, granular matter, emulsions,  and foams are all examples of soft materials. Of particular interest are studies aimed at addressing the origin of collective, many-particle behavior. However, soft matter research in general, either fundamental or motivated by specific applications fall within the reach of the Incubator.